Film star Jayne Mansfield kicked off Sparta – DOS in 1957. A photo of this legendary moment, taken by photographer Kees Molkenboer, was transformed into a billboard and attached to the facade of the new Schieoevers building in Spangen. At the initiative of artist Hans Citroen and under the auspices of CBK Rotterdam, this work of art has brought an important event in Rotterdam's city history back to life. In October 2004, 'Sparta legend' Tinus Bosselaar unveiled the work of art amidst music and candy floss, after which Jules Deelder spoke, artist Henk Tas played records from 1957 and films with Jayne Mansfield were shown in a marquee, including the entry of Jayne Mansfield into Rotterdam from the Polygoon newsreel. It was a sensational event in 1957, which those present can still remember well. In a tight pencil skirt and heels, the film star kicked the ball away from the grass pitch in Het Kasteel. She then kissed the goalie on the mouth, who, according to herself and others, was not very impressed. The football match itself then ended badly for the Rotterdammers. DOS won 7-1 against Sparta. In the audience, there was also a thirteen-year-old Jules Deelder, who later described his memories of the appearance of the blonde vamp in 'Drukke Dagen'. At the unveiling of the billboard, he recalls how the footballers reacted to her presence. The program was part of the festive weekend 'Buurtbios Spangen 2004'. The project was realized with the cooperation of: Mecanoo Architecten, WoningBedrijf Rotterdam, Basisschool Het Kasteel, Delphi Opbouwwerk. In early 2017, the work was blown off the facade during a storm.
