About the artwork
In 2018, the Prins Alexanderplein underwent a metamorphosis. Studio 75B created a design for the square and the adjacent facade, which colored the square blue and green for a period of two years. These colors were a reference to the peat polder from which the Alexanderpolder once arose, also the lowest point in the Netherlands. The water management of this polder is very complex and consists of around 1.000 pumps and locks. The blue and green markings of the square symbolized pride; pride in living in the polder, which would never be possible without 'human hands'. The blue referred to the water, the green color to the polder. The image Space Time II by artist Joost Baljeu stood in this way figuratively with his feet in the water. A large image of the polder landscape was pasted on the wall of the building opposite Stadswinkel Prins Alexander. Various activities for young and old were regularly programmed on the square. Since 2025, the work has been removed in parts due to the redevelopment of the square.
About the artist
75B is a creative agency from Rotterdam. The studio was founded in 1997 by three students from the Willem de Kooning Academy, including Rens Muis and Pieter Vos. They have designed many corporate identities for the cultural sector in Rotterdam, such as for the International Film Festival Rotterdam, RoTheater, Codarts, Museum Boijmans Van Beuningen, LantarenVenster and Annabel. The logos and corporate identity of CBK Rotterdam, Sculpture International Rotterdam, TENT and BKOR - including this website - were also designed by 75B. Other clients are the Van Abbemuseum and the Mondriaan Fund. They make means of communication in which contemporary visual culture plays a role, but also independent work, which is included in the collection of the Stedelijk Museum Amsterdam and the San Francisco Museum of Modern Art.
About the artwork
In 2018, the Prins Alexanderplein underwent a metamorphosis. Studio 75B created a design for the square and the adjacent facade, which colored the square blue and green for a period of two years. These colors were a reference to the peat polder from which the Alexanderpolder once arose, also the lowest point in the Netherlands. The water management of this polder is very complex and consists of around 1.000 pumps and locks. The blue and green markings of the square symbolized pride; pride in living in the polder, which would never be possible without 'human hands'. The blue referred to the water, the green color to the polder. The image Space Time II by artist Joost Baljeu stood in this way figuratively with his feet in the water. A large image of the polder landscape was pasted on the wall of the building opposite Stadswinkel Prins Alexander. Various activities for young and old were regularly programmed on the square. Since 2025, the work has been removed in parts due to the redevelopment of the square.
About the artist
75B is a creative agency from Rotterdam. The studio was founded in 1997 by three students from the Willem de Kooning Academy, including Rens Muis and Pieter Vos. They have designed many corporate identities for the cultural sector in Rotterdam, such as for the International Film Festival Rotterdam, RoTheater, Codarts, Museum Boijmans Van Beuningen, LantarenVenster and Annabel. The logos and corporate identity of CBK Rotterdam, Sculpture International Rotterdam, TENT and BKOR - including this website - were also designed by 75B. Other clients are the Van Abbemuseum and the Mondriaan Fund. They make means of communication in which contemporary visual culture plays a role, but also independent work, which is included in the collection of the Stedelijk Museum Amsterdam and the San Francisco Museum of Modern Art.
