Skatepark Westblaak (2000) 75B
Skaters automatically find their way through the city, skate park or not. If skate parks are already being built, this does not often happen in the center. The Westblaak is an exception. When it was decided at the end of the 1990s to make this central district available to skaters, design center 75B was called in via the Center for Visual Arts for a design for the pavement of the park. 75B designed a huge drawing of sight lines in four colors. If you look at the top of the skate park, you will see that these circles and stripes in red, blue, black and white form an almost wavy pattern, an optical deception. The drawing sets the area in motion, just like the skaters do. A new skate park has been introduced in 2015, so that the colored floor painting has been removed.
75B is a creative agency from Rotterdam. The studio was founded in 1997 by three students from the Willem de Kooning Academy, including Rens Muis and Pieter Vos. They have designed many corporate identities for the cultural sector in Rotterdam, such as for the International Film Festival Rotterdam, RoTheater, Codarts, Museum Boijmans Van Beuningen, LantarenVenster and Annabel. The logos and corporate identity of CBK Rotterdam, Sculpture International Rotterdam, TENT and BKOR - including this website - were also designed by 75B. Other clients are the Van Abbemuseum and the Mondriaan Fund. They make means of communication in which contemporary visual culture plays a role, but also independent work, which is included in the collection of the Stedelijk Museum Amsterdam and the San Francisco Museum of Modern Art.