Prins Alexanderplein (2018) 75B

photo Hans Wilschut
About the artwork

Prins Alexanderplein is undergoing a metamorphosis. Studio 75B made a design for the square and the facade. The square is colored blue and green for a period of two years. This is a reference to the peat polder from which the Alexanderpolder once rose, also the lowest point in the Netherlands. The water management of this polder is very complex and consists of about 1.000 pumps and locks. The blue and green markings of the square symbolize pride; proud of living in the polder, which would never be possible without 'human hands'. The blue refers to the water, the green color to the polder. The image Space Time II artist Joost Baljeu has his feet in the water. A large image of the polder landscape has been pasted on the wall of the building opposite Stadswinkel Prins Alexander. Various activities for young and old are regularly programmed on the square.

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About the artist

75B is a creative agency from Rotterdam. The studio was founded in 1997 by three students from the Willem de Kooning Academy, including Rens Muis and Pieter Vos. They have designed many corporate identities for the cultural sector in Rotterdam, such as for the International Film Festival Rotterdam, RoTheater, Codarts, Museum Boijmans Van Beuningen, LantarenVenster and Annabel. The logos and corporate identity of CBK Rotterdam, Sculpture International Rotterdam, TENT and BKOR - including this website - were also designed by 75B. Other clients are the Van Abbemuseum and the Mondriaan Fund. They make means of communication in which contemporary visual culture plays a role, but also independent work, which is included in the collection of the Stedelijk Museum Amsterdam and the San Francisco Museum of Modern Art.

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