The Amsterdam brewer Heineken opened a large brewery here on the Crooswijksesingel in 1882, after businessman Lodewijk Pincoffs had persuaded him to also settle in Rotterdam. The building was built in 1932 by architect Willem Kromhout, with an art-deco interior on the inside, and a plaque on the outside that depicts beer brewing. The facing stone was made by sculptor Willem Brouwer. The facade relief is expressionistic and socially tinted. It shows the harvest of the grain up to the transport of the barrels of beer. The word 'Heinekens' is carved in stone on the far left and 'Brouwerij' on the far right. The current tenants of this national monument now work in a place where Freddy Heineken once held his office.
Willem Coenraad Brouwer (Leiden, 1877 - Zoeterwoude, 1933) was a sculptor and ceramicist. He was educated at the drawing school in Leiden and in 1894 went to work in his brother-in-law's studio for book decoration and letter cutting. After four years he left for Gouda, where he made pottery at Goedewaagen. Around 1900 he joined the artists 'group' t Binnenhuis. In 1901 he founded his own ceramic company in Leiderdorp. He collaborated with architects such as Berlage, Oud, Dudok and Wils, among others. He was a member of the Dutch Circle of Sculptors and is considered an innovator in the field of sculpture. His sculpture can also be found at the Peace Palace in The Hague.
Facade relief with representation of beer preparation
Materials
Sandstone
Dimensions
300x80 inch
Year
1932
Client
Heineken beer brewery
Recruitment
Via architect Willem Kromhout
Owner
Real Estate Owner (National Monument)
About the artwork
The Amsterdam brewer Heineken opened a large brewery here on the Crooswijksesingel in 1882, after businessman Lodewijk Pincoffs had persuaded him to also settle in Rotterdam. The building was built in 1932 by architect Willem Kromhout, with an art-deco interior on the inside, and a plaque on the outside that depicts beer brewing. The facing stone was made by sculptor Willem Brouwer. The facade relief is expressionistic and socially tinted. It shows the harvest of the grain up to the transport of the barrels of beer. The word 'Heinekens' is carved in stone on the far left and 'Brouwerij' on the far right. The current tenants of this national monument now work in a place where Freddy Heineken once held his office.
Willem Coenraad Brouwer (Leiden, 1877 - Zoeterwoude, 1933) was a sculptor and ceramicist. He was educated at the drawing school in Leiden and in 1894 went to work in his brother-in-law's studio for book decoration and letter cutting. After four years he left for Gouda, where he made pottery at Goedewaagen. Around 1900 he joined the artists 'group' t Binnenhuis. In 1901 he founded his own ceramic company in Leiderdorp. He collaborated with architects such as Berlage, Oud, Dudok and Wils, among others. He was a member of the Dutch Circle of Sculptors and is considered an innovator in the field of sculpture. His sculpture can also be found at the Peace Palace in The Hague.
