Polaroid (1981) Kunst & Vaarwerk
If you take the S20 exit from the A112 to Rotterdam Center, you will pass this gigantic enlargement Polaroid, which is stuck with a large red thumbtack in the pillar under the tram track. The somewhat empty and gray space under the viaduct will get a certain playfulness with this object, which is not hung for nothing. Place and object mutually reinforce each other. The Polaroid is 3 meters high and made by artists' collective Kunst & Vaarwerk. With narrative and appealing art, they introduced a new kind of Popart in 1979, which matched the port of Rotterdam and gave humor and lightness to the gray city, which for many people seems to be advancing for business. They had the idea of marking different access routes to the city, of which this work from 1981 is an example. The port was an important theme for the three artists. At the request of the Port of Rotterdam Authority the image is on the Polaroid changed once. Instead of a ship's deck, we now see part of container storage and transshipment.
Kunst & Vaarwerk was an artists' group consisting of Cor Kraat (1946), Hans Citroen (1946) and Willem van Drunen (1947) and existed from 1979 to 1992. Kunst & Vaarwerk was a Dutch pop-art variant, which returned to the harsh urbanity with humor and irony. The scale of the port city required an art of size and brutality, but it is also an art against forgetfulness. The group worked with the Rotterdam business community to finance the projects and has realized various works in public spaces.